Not that the Campaigner-In-Chief hasn't been campaigning for re-election ever since inaugurated on January 20, 2009!
Nonethess, the official launch of Obama re-election campaign is today, with the campaign slogan "Forward!" That term is similar to Karl Marx's birthday and language used by Lenin and Mao. Make time to read that second link an essay by Daniel Greenfield!
How those of us who oppose Obama's re-election feel about the campaign slogan and the incumbent's "accomplishments" (hat tip to Woodsterman for the graphic below):